If you are considering hiring someone to do SEO or search engine optimization for your business website make sure that you know what questions to ask and understand what it is that you are going to be getting for your money. Below is a list of 10 basic rules to SEO.

1. The first rule to SEO is a good solid website design.  Make sure that the firm you are considering hiring is going to analyze your website to ensure that all of the onsite SEO structure is set up correctly on your website itself before any other strategies are embarked upon.
2. There are many companies out there that are offering ‘backlinking’ as a means of achieving SEO, and although backlinking can be employed as part of an SEO strategy, it is merely one piece of the puzzle so to speak.  Backlinking alone will never get your website to the top of Google, Yahoo or Bing, especially if it is merely random links strewn out across the internet with no plan or context.
3. Ensure that the firm that you hire understands how to use backlinking in its proper context and effectively so that you are not wasting your resources on a strategy that will not produce results.
4. Ask to speak to a client that has had successful results through the use of the firm’s SEO strategy in the past (ask for references).
5. Proper SEO should include high quality content included in the body of your website and posted at various authority external websites that link back to your website.  This is the most effective way to ensure your website is viewed as an authority in your field of expertise.
6. Ask to view reference sites that include content that has been authored by the SEO firm or written for them for their client.
7. Finding the correct keyword phrases to target is the next most important aspect to effective SEO.  Choosing either keyword phrases that are already in an overly competitive niche or do not have significant search volume can render your SEO attempts ineffectual.
8. A good SEO firm will provide you with keyword analysis in your field of business to provide you with options on which keyword phrases to focus your SEO efforts upon.
9. Be sure to ask for an analysis of competing websites and an estimate of your websites chances to improve placement and cost in doing so and approximate expectation of the time it will take to achieve the improvement.
10. Be sure to get everything in writing in contract form.

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