glossary

Anchor Text 


anchor textAnchor Text - This is the visible, clickable, part of a hyperlink.  Anchor text is important because the Anchor Text is what the Search Engines regard as the subject of what will be at the destination of the hyperlink. Therefore it is very important that proper Anchor Text is included in all hyperlinks.

Keyword rich anchor text is by all estimation one of the most effective tools to utilize when performing SEO. Creating a backlink that includes the specific keyword that you wish to rank well for in the search engines and then placing that backlink on a blog, forum, article directory, or related website achieves several goals. First, the search engines give high value to keyword rich backlinks that appear on websites that contain related content to the destination site. Second, a backlink that appears on a website that has a high pagerank will pass some of its 'link juice' along to the destination site (as long as the nofollow attribute is not set). And third, guests or members who happen to run across your backlink that includes your relevant keyword phrase might actually click on the link and will then end up on your website.

Technical Terms