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ORM | Online Reputation Management


ORM | Online Reputation Management - Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere for a brand, name, service or product. Techniques include online PR activity through new content creation, involvement in social web sphere (through forums, blogs, social networking), promotion of existing positive content and building social profiles.The goal is good public relations. Being mentioned in social media can be a threat if there is criticism, but can also generate benefits if such criticisms are reversed. The material monitored includes both professional journalism and user-created content. The service arose from a desire to influence consumer generated media.

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