According to research group Chitika, a search based advertising network, the top 'organic' position in Google drove 34.35% of all traffic in the sample. This was almost equal to the combined traffic from positions 2 through 5, and was more than the combined total of positions 5 through 20. Organic spot number 1 is worth almost exactly double what organic spot number 2 is worth, and the drop is precipitous thereafter. 

If one is considering hiring an outside firm to perform SEO services (Search Engine Optimization) to help market their Online Business or Website there are several questions that need to be asked and some general concepts that should be understood to help make an informed decision while choosing a qualified firm.  Below is a list of 10 basic rules to SEO and hiring the right firm.

SEO, which stands for Search Engine Optimization, is the process of optimizing one’s website to improve the position in which the website will appear within the search results obtained from a search engine based on specific keyword phrases.

Achieving that coveted number 1 organic spot on Google for a specific keyword phrase can double the amount of traffic a website can expect to receive over the second position. For an online business today, with margins as small as they are now, this could be the difference between business success and business failure.