Copy Editing – refers to the process of formatting, styling, and correction of written text. Copy Editing is the last step prior to proofreading.  The Copy Edit process does not involve any changes to the substance of the copy, only editing for grammatical errors, spelling, punctuation, semantics, and style. During the Copy Edit process, many times headers, footers, and photo captions are added to content.

The Copy Editor may also be responsible for making sure that an article flows well, is accurate and makes sense. However if there is confusing or ambiguous content, the Copy Editor will typically ask the writer to clarify the copy.

Find out how our San Antonio Copywriting Team can help promote your Internet Business, E-Commerce Site, or Web Presence.  Click on the button below to receive a free quote.

San Antonio Web Design

San Antonio Web Designer

San Antonio Internet Marketing

San Antonio SEO

Copywriting - refers literally to the ‘writing of copy’ or ‘content writing’. However, copywriting is generally reserved for describing copy that is used to promote a business, person, opinion, or idea. The distinction between copywriting and ‘content writing’ is usually based upon the overall objective of the copy. If the copy is informational then content writing is generally used, when the purpose is promotional most often copywriting is used.

In the instance of web content the two terms seem to be used almost interchangeably as it is difficult to rationalize any argument that any website content is not at least somewhat promotional.

Find out how our San Antonio Copywriting Team can help promote your Internet Business, E-Commerce Site, or Web Presence.  Click on the button below to receive a free quote.

San Antonio Web Design

San Antonio Web Designer

San Antonio Internet Marketing

San Antonio SEO

What is ECommerce? – ECommerce or electronic commerce is the buying or selling of goods or services utilizing some form of electronic system such as the internet or other computer network.  What this means is that a whole new exciting way to both increase the amount of exposure your business has in the market-place, and a way to facilitate your ability to expand your business into just about any part of the world you wish, much faster and easier than it could have ever been before, is now available.

The internet has revolutionized the way the entire world does business.  Before the internet most small to medium sized business’ focused primarily on regional and local markets within a certain proximty to their physical location.  It was just logistically difficult and very costly to effectively market a business the farther you moved away from the physical address of the home office. 

Today, this is changing rapidly because of the intetnet.  More and more, people are no longer concerned with how far away the company they do business with may be located.  The biggest concern now is quality goods and services offered at a good price and excellent customer service.   This means that those business’ that do not move into this new arena are going to be left behind and the ones that move forward now are going to be that much better prepared for the future.

Joomla & VirtueMart – We have examined many different ECommerce, CMS, and Shopping Cart systems and after much testing and evaluation we have chosen to use Joomla with the VirtueMart Extension because the flexibilty and features were unbeatable.  Together these products allow the creation and design of the perfect online store for any application. 

For more information and documentation about Virtuemart, please visit www.virtuemart.net.

Virtuemart includes the following features:

General Features

• Capable of using Secure Sockets Layer (https) Encryption (128-bit)
• Flexible Tax Models
  • Model 1: Ship To Address-based Tax Calculation
  • Model 2: Store Address-based Tax Calculation
  • Model 3: EU Mode (Store Owner based Tax Calculation when Customer comes from an EU Country)
• Shoppers can manage their User Accounts (registration required)
• Shipping Address Management (Customers can enter their own Shipping Addresses)
• Order History: Shopper can view all their previous Orders (and Order Details)
• Order Confirmation Mail (customizable!) is sent to Shopper and Store Owner

Product Catalog Features

• Powerful Web-Administration Interface (JavaScript-powered)
• Manages an unlimited Number of Products and Categories
• Can be used as a Shop or just as an Online-Catalog (you can even turn off Price Display)
• Quick Search for Products, Categories and Manufacturers; filter by features or discounted Products
• Product Ratings & Testimonials (moderated or auto-published)
• Feature specific Products by setting them “on special”
• Product Availability: show how fast a Customer can expect delivery
• Handles downloadable Products (virtual Goods)
• “Product is back in Stock”-Notification for subscribed Customers

Administration Features

• Multiple Images and Files (like Spec Sheets and Flyers) per Product
• Product Attributes (like Size or Color) can be added to Product
• Product Types for ClassificationShopper Groups for Customers (allows different Price Levels and Payment Options)
• Multiple Prices per Product (Quantity-based and/or Shopper Group-based Prices)
• Flexible Price Display (number & currency formatting; including or excluding tax)
• On-the-Fly Price Conversion between different Currencies using Live Rates from the ECB or other banks
• Shop Statistics / Control Panel with a Summary of new Customers, new Orders….
• Stock Level Control for Products and Item
• Order Management with Order History, Customer Notification and Order Edit Functionality
• Basic Reporting Feature: sold Items, monthly/yearly Revenue
• Order Status Management
• Manage different Currencies, Countries & States

Payment Modules

• Capable of live Credit Card Processing
• Pre-defined Payment Gateways like authorize.net®, PayPal, 2Checkout, eWay, Worldpay, PayMate and NoChex
• Eextend your Shop with other Payment Modules using the Payment Module API!

Shipping Modules

• Flexible Shipping Carriers and Rates Configuration
• Live-Shipping Rates using Shipping Modules (e.g. InterShipper, UPS, USPS, FedEx or Canada Post; Modules can use the Shipping Rate API).
• Extend your Shop with other Shipping Modules using the Shipping Module API!

San Antonio Web Design

San Antonio Web Designer

San Antonio Internet Marketing

San Antonio E-Commerce

Proven Web Design Techniques for Optimal SEO Advantage

Effective On-Site or On-Page SEO can make a significant difference in your SERP placement when you are competing for the top spot on Google.  Be sure to take advantage of those elements that you can control within your website itself to help improve your SERP position.

Your top keyword phrase should appear in your domain name. This simple tip gives you an advantage if followed.

Your keyword phrase should appear in your URL.  This means that you should name your pages carefully to be sure that you match keywords with page titles.

Meta data: Meta Descriptions, and Meta Keywords.  These elements are not actually displayed on the webpage itself but they are used to tell the search engines about the webpage and its contents. 

When creating the Meta Description, use plain English in complete sentence form.

For example: You are creating the Meta Description for the About Us page on a website devoted to pet supplies, you might write something similar to this:

‘Founded in 2003, we are a Pet Product Supply Company that specializes in exotic Pets.’

It is very important to write your Meta Descriptions in complete sentences and to be sure that the content is relevant to the webpage because many times this Meta Description data is what the search engine will display in the SERP listing just below the actual link (between the link and the URL.)

Meta Keywords:  These are the keyword phrases that most closely match the content of the page they are used upon.  If you plan to use a Meta Keyword be sure that the keyword appears in the content body or you can be penalized for this.

Header Tags: Include your primary keyword for the page within H1 tags, secondary keyword in H2 tags, etc.

Use text that describes your images for alt text data.  Do not put unrelated keyword phrases in your alt text; you can be penalized for this.

Be sure to use anchor text for all of your internal links.  When linking from one internal web page to another internal web page you should use anchor text in the same manner that you would a back-link.

Keep your outbound links down to a minimum and link only to quality websites.

The following are things that you do not want to do on your web pages.

Do not use images that include text or phrases.  The search engines cannot read the text within an image file.

Keyword stuffing:  Over using a keyword phrase to the point where it starts to sound spammy will definitely get your page penalized.

Avoid vulgarity.  Do not use profanity in your page content.  This will get you penalized as well.

Do not use invisible text; that is, invisible to the website viewer but visible to the Search Engine Spider. 

Following these simple tips will give you a great advantage over the typical website.

San Antonio Web Design

San Antonio Web Designer

San Antonio Internet Marketing

San Antonio SEO

The key to a successful web design begins with a plan.  Below are 15 simple basic tips.

1. Utilize a straight-forward simple design.
2. Stick with a clean elegant aesthetic approach.
3. Avoid blinking text and flashing text.  For a professional website this is merely an annoyance.  There are plenty of other methods to draw attention to important information.
4. Use titles and headers that include your keyword phrases.
5. Stick with one h1 header per page that includes one of your keyword phrases.
6. Skip the background music.  No two people enjoy the same music so just forego the background music and avoid turning anyone off.  If you are absolutely insistent upon having a theme song or background music, at least embed a music player that allows the guest to turn the music down or off.
7. Keep your theme consistent throughout your website (especially with the color scheme – stay neutral and if you have a logo, theme your website colors to compliment your logo.)
8. Never use annoying pop-up windows.  This is the fastest way to lose a new guest.
9. Stick to traditional navigation systems.  Use standard menu structures – either horizontally across the top or vertically along the left or right column. (Non-standard menu structures can confuse new guests and drive traffic away.)
10. Create a site map.  Many people will use a sitemap to get a general feeling of a websites structure when they are viewing it for the first few times.  A sitemap also helps the search engines navigate your site for indexing.
11. Do not center everything right down the middle of the website or align everything all to the right or all to the left.  Try to create a natural flow of text and images that flows from right to left and then back again.
12. Never use all caps in your content body unless you are emphasizing something very important and only then when it is a few words at one time and in one context.
13. Use italicized text sparingly as well.  This is a good way of displaying quotations and drawing attention to specific text, but do not go overboard or it will lose its effectiveness and just become distracting.
14. Bold text is another fine way to draw attention to a sentence or keyword phrase but use it judiciously or it too loses its value.
15. When using embedded images always included alternate text and apply the same rules as stated in rule 11 for the formatting.

Additional tips to keep in mind:

1. Come up with original, creative, content that is relevant to your industry.  This cannot be emphasized enough.  Original high quality content is absolutely the most important aspect to a successful website.  If you have trouble writing content, please find a copywriter to write unique, quality content for your website even if you have to hire someone to do so.  Nothing else will improve your website’s success more than good quality, well written content.
2. For a new website a great place to start for quality content could be a glossary of terms with definitions that are related to the site’s industry, products, or services.
3. Another great thing to include for any website is a set of FAQs (frequently asked questions) with answers.
4. Do not be afraid to share as much information about your industry as you can on your website.  Remember, the information is already out there somewhere, would it not be better for you to be the source of the information, the authority?

San Antonio Web Design

San Antonio Web Designer

San Antonio Internet Marketing

San Antonio SEO

Techheads is dedicated to providing each customer with the absolute best website design possible.    Let our team of San Antonio web design specialists evaluate your business needs and create a visually appealing, unique and functional, professional website that will set you apart from the competition.

All Website Designs Come Standard With:

• Professional, High Quality, Web Design – A really good web design makes an impression. We customize each and every website design to compliment your business and your area of expertise.
• Clean, Concise, User Friendly Website Interface – We emphasize a non-cluttered, easily navigated, page structure. No one enjoys overly complicated confusing website designs, yet it is very common to find that even some of the biggest hitters have really poor website designs.
• Utilizing Joomla 1.5 CMS (Content Management System) – Joomla makes it easy for you to make basic changes and/or updates to your website even if you have no programming experience. Joomla core features include the following:

• W3 Compliant CSS & XHTML – Cross browser compatibility for all common browsers. (Example: Internet Explorer, Firefox, Opera, Safari, Chrome, etc.)
• Site Map – A sitemap provides an organized list of all the links on your website. (Search engines use this to facilitate indexing your content pages).
• Excellent On-Time Customer Support – With every project that we take on, we offer complete customer support and service. We make it our business to keep our customers satisfied and happy.
• Basic On-Page SEO Included – Keyword structure, page titles, meta-tags and meta-headers are all optimized ‘on-page’ to give your site an ‘SEO’ advantage even if you choose not to purchase any of our additional ‘SEO’ optimization services.

Additional Available Features

  The following list is by no means exhaustive – it is merely an example of some of the more commonly chosen website features that are available.

	Google Maps		Forums		Blogs
	Event Lists		Video Content		Audio Content
	Guestbook		RSS Readers		Photo Galleries
	Slideshows		Chat		IM’s
	Weather		Shopping Cart		Product Catalogs
	Surveys		Ecommerce		Newsletters
	Currency Converter		Social Communites		Radio Channels
	Polls		Article Feedback		Tutorials

Do you have something in mind that you don’t see listed? Don’t be afraid to ask! Just about anything is possible and we can probably do it. Find out how our San Antonio Web Design specialists can create a custom web design specifically tailored to your specific business needs.

San Antonio Web Design

San Antonio Web Designer

San Antonio Internet Marketing

San Antonio SEO